Big win at the 2022 Formes De Luxe Awards

Stoelzle Masnières Parfumerie Wins Big For Dries Van Noten Bottle at the 2022 Formes De Luxe Awards

• The French plant is recognized in the category of Perfume Bottles and Flaconnage for the Dries Van Noten bottle.
• Dries Van Noten Eau de Parfum bottles are powdered with Stoelzle’s exclusive technique Quali Glass Coat 2.0 decoration, using an eco-responsible approach.

Masnières, France – The recently launched, refillable Dries Van Noten Eau de Parfum bottle is recognized in the category of Best Perfume Bottle and Flaconnage at the prestigious Formes De Luxe Awards this September 2022. The eye-catching glass bottle is manufactured at Stoelzle Masnières Parfumerie and comprised of ten shells on the bottom of the bottle, four materials (porcelain, plastic, wood, metal) and two types of lacquering (eight classic and two Quali Glass Coat 2.0, an exclusive STO ecological powder coating).

The first of its kind for Stoelzle, the innovative features entail a development of ten products at once ; a complete product line, multi-material, with the need to adapt the gluing process to take into account the dimensional differences, between the shell and the bottle, depending the material. Each of the ten bottles requires a varied bonding system, culminating to a first for Stoelzle in combining so many materials at once.

The Dries Van Noten collectable bottle also offers a unique unscrewing system, with a thread inside so that the closing mechanism is invisible. A special key is supplied with the refill bottle to unlock the pump as well as a funnel for easy filling. The innovative bottles are refillable and reusable, ensuring that they are transformable into a vase for limited flowers. Alternatively, the bottles may be used as a perfume diffuser.

Creative director of the brand that carries his name, Dries Van Noten, was inspired by his passion for flowers and gardening when coming up with a concept for the bottles.  The inspiration led to teaming up with eleven leading international perfumers that interpreted different aspects of the brand’s uniqueness.

The brand entrusted Stoelzle Masnières with the exclusive production of both the glass and the decoration of these refillable bottles, which like the world of Dries Van Noten, are full of striking visual statements.

For Dries Van Noten Beauty, integrity and sustainability are the roots of everything that is developed. All of their products are designed to be refillable and have less impact on the environment. With focus on the production of the bottles, the bottles are integrated (PCR) with 11.6% of recycled industrial glass.  Additionally, two of the bottles in the line are powdered with Stoelzle’s exclusive technique Quali Glass Coat 2.0 decoration, using an eco-responsible approach.

The beautiful Dries Van Noten bottles are visible in ten variations of decoration methods, eight of which are lacquered: Jardin de l’Orangerie, Neon Garden, Rosa Carnivora, Cannabis Patchouli, Voodoo Chile, Rock the Myrrh, Fleur du Mal, Soie Malaquais; and two are powdered (Exclusive STO process, the Quali Glass Coat 2.0): Raving Rose and Santal Greenery.

The Stoelzle team proudly accepts the best in class recognition at the best of luxury packaging innovation awards, Formes De Luxe.