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Special design

I Want Choo

Jimmy Choo perfume bottle
17.02.2021

Stoelzle Masnières signs the technical performance of jimmy choo's i want choo bottle.

Resolutely evocative, the name of this new Jimmy Choo perfume was born from a play on words that, through the magic of English phonetics, refers both to the brand name ("I Want Choo": "Je Veux Choo"), as well as to the nature of the perfume and the bold and determined personality of the Jimmy Choo woman ("I Want You": "Je Te Veux"). Sonia Constant, Antoine Maisondieu and Louise Turner, a talented trio of perfumers who worked hard to compose a harmonious formula around the red lily that evokes all the facets of the Jimmy Choo woman.

I Want Choo is a dazzling oriental floral composition, an addictive and seductive fragrance.

Like the House's other creations, the bottle was designed by the Agence Objets de Convoitises as an object of seduction. Its facetted glass plays with light and reveals the fragrance's delicate peachy, ultra-feminine tone.

The first technical challenge was to obtain an important narrowing of the neck for this shape of bottle with a very high corset, to make the glass pass through and to obtain the shoulder as a surface quality in order to give the expected rendering and to ensure the good adjustment of the stopper.

The flatness of the face has been subject to tolerance reduction in order to guarantee easy application of the JC monogram. The distribution of glass in the background gives all the dynamic support of this line slightly raised on each side.

The additional challenge was to make the 5 containers, including the miniature, harmonious in order to respect the spirit of this beautiful brand combining fashion and beauty. The Stoelzle & Interparfums teams worked hard to adapt the design.

Vials in 4.5 ml, 40 ml, 60 ml, 100 ml, 125 ml.

Source: Industries Comsmétiques