Dries Van Noten (PUIG) – 100ml fragrances

On March 2nd, during the presentation of his Womenswear fall-winter 2022-2023 collection at the Paris Fashion Week, the Belgian designer DRIES VAN NOTEN unveiled his beauty collection of perfumes whose bottles are signed Stoelzle Masnières.

Creative director of the brand that carries his name, Dries Van Noten joined the PUIG Group in 2018. Passionate about flowers – that he cultivates in his magnificent garden in his Antwerp home – he describes his debuts into the worlds of fragrance and make-up as if “playing a creative ping-pong”, teaming up with eleven leading international perfumers that interpreted different aspects of the brand’s unexpected olfactive universe. He has therefore expressed his creative and artisanal vision in a contradictory, rule-breaking genderless collection of 10 eaux de parfum.

The brand has entrusted Stoelzle Masnières with the exclusive production of both the glass and the decoration of these refillable bottles which like the world of Dries Van Noten, are full of striking visual statements.

This great collaboration between the development teams has made it possible to meet several challenges that make each of these bottles an object of beauty on itself:

• Develop 10 versions of different decorations for each of the fragrances.
  8 bottles were lacquered : Jardin de l’Orangerie, Neon Garden, Rosa Carnivora, Cannabis Patchouli, Voodoo Chile, Rock the Myrrh, Fleur du Mal, Soie Malaquais
  and 2 bottles were powdered (Exclusive STO process/Quali Glass Coat 2.0) : Raving Rose and Santal Greenery.
• Adapt a new "clockwork" type neck with notches.
• Provide several solutions for gluing the shells to ensure the perfect adhesion of each of the beautiful materials chosen for these 10 projects: porcelain, wood, metal, resin. Making these bottles true collectable objects.

Refillable bottles 100ml – in order to refill the bottle, a key and a funnel are sold to unscrew the pump kit.

Distribution : EU, UK, USA and www.driesvannoten.com

From left to right: Jardin de l’Orangerie, Neon Garden, Rosa Carnivora, Raving Rose, Cannabis Patchouli, Santal Greenery, Voodoo Chile, Rock the Myrrh, Fleur du Mal, Soie Malaquais

* Quali Glass Coat 2.0 is an innovative, environmentally friendly powder coating that contains no solvents and saves up to 77% of CO2 emissions compared to a standard lacquering.

Relevance… Born in 1958 in Antwerp, Belgian designer Dries Van Noten is the third generation in a family of tailors. He studied at the Royal Academy of Fine Arts in Antwerp and presented his first collection in London in 1986. He opened his emblematic flagship store Het Modepaleis in Antwerp in 1989. His creations, for men and women, are distinguished by their mastery of color and impossible combinations of patterns and materials. In 2007, Dries Van Noten opened his first boutique in Paris, in a former bookstore in Quai Malaquais, in the 6th arrondissement.