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Rising Rum: Preparing For The Inevitable Market Boom

Rising rum: preparing for the inevitable market boom

Over recent years, gin has dominated the spirits market with the volume of consumers interested in the drink growing quickly and the popularity in ‘flavoured’ iterations soaring. However, it seems as though consumers are already looking for the next big thing as rum has been tipped to pip gin to the post; something we’ve witnessed through a growth in rum-related enquiries.[…]

Gary Steen, UK sales director at Stölzle, speaks on the changing trends in the spirits industry and shares predictions for the next year.

Source: Packaging Scotland, April 2019


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