Founded in Italy in 1899, Fiat is rooted in a more than century-long tradition of designing and making small cars, many of which have become icons for entire generations. One of its most popular models is the Fiat 500 which was first launched 60 years ago with the latest generation making its debut in 2007. To consumers around the world, it has become a cultural phenomenon and a global icon of Italian style, creativity and technology.
In February 2018 under license of Perfume Holding the first FIAT 500 perfume was launched. The two fragrances Fiat 500 for Her and Fiat 500 For him present an attractive duo inspired by the iconic Italian car.
Stoelzle Masnières Parfumerie, a renowned glassworks situated near Paris, manufactured the fancy bottles based on a design evolved by Atelier Dinand Paris. Whereas the male scent’s flacon was inspired by the limited edition military green FIAT, the female one resembles the pearl white Fiat 500. The perfume flacons were manufactured in 50 ml and 100 ml in a very demanding design, with a neck positioned lower than the shoulder and several front and back glass engravings. The flacons gain a perfect finish by matt spraying and tampo printing.
Source: STO Marketing, April 2018