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Stoelzle : The French Site Is Undergoing A Complete Renovation

Stoelzle : the French site is undergoing a complete renovation

Acquired at the end of 2013 by Stoelzle, Les Verreries Masnières were re-launched under the names Stoelzle Masnières Parfumerie SAS and Stoelzle Masnières Parfumerie Décoration SAS after a three-year long substantial restoration project. A major investment of €15M for the Austrian Group, which will enable the glass factory to celebrate its bacentenary in 2018.

The Stoelzle glassworks are located in the Hauts-de-France Region in the smal town of Masnières. The Frenc site – previously owned by the italian Group Bormioli Rocco until 2013 – now stands as the centre of excellence for the Austrian Group’s perfumes and cosmetics activities : 70 to 80% of the production of bottles dedicated to the prestige segment of Stoelzle is performed there : « on obvious choice given the historical expertise of the Masnières team for high-end products » commented Etienne Gruyez, Managing Director and Head of the Perfumes and Cosmetics BU. With its four production lines, Stoelzle Masnières Parfumerie can boast being the Group’s showcase of « Made in France » products. Yet the French site has come a long way.

Substantial Investments

Since its acquisition en 2013, the plant has undergone a complete transformation. Given the obsolete state of the industrial equipment, no less than €14m were invested over the last three years to give the glassworks a new lease of life. Since 2016, the Company has a modern combustion furnace (up ti 1 300°C) and energy-saving (an electrostatic pre-filter makes the evacuation more eco-friendly). Next stage : a mutli year development plan including the construction of a second furnace (€15m investment) and the destruction, in 2018, of the older furnace. The plant manager also plans to acquire four to five additionnal production lines, which will require the recruitment and trainin of 150 to 200 new employees, while 24 people were already hired in 2016. In 2016, the Group also invested €1m in the mould repair workshop, which employs 17 people. Objective : produce 100% of blank moulds (rough shapes) and blow moulds (final shapes) internally by 2018 in order to have a complete quality control on bottles produces. This performance was made possible, among other things, with the acquisition of a next generation five-axis digital milling machine, introduces alongside a SGC-32, three-axis digital milling machine that has been in operation since 1995 and which was updated following the acquisition. In 2017, theglassmaker chose to rely on a multi-weighed manufacturing line : two different products can be manufactured on the same machine (under certains : similar shape, ± 20% glass weight or 30g, ±5cm). Resulting in increased flexibility for both the customer and the glassmaker.

From glassmaking to decoration

One of the three decoration sites of the Groups is only a few hundred meters for from the glassworks. Stoelzle Masnieres Parfumerie Décoration SAS offers four decoration techniques : digital printing, hot stamping, screen printing (seven lines with a total capacity of 200 000 bottles/d) and lacquering (a 150m line with a production of 40 000 to 50 000 bottles/d). from moulding to decoration acitivities, the Masnières glassworks is one of the few to offer a complete in-house service : « Being close to the decoration site allows us to be even more reactive. In four weeks only, we can fulfil a customer’s brief by presenting a decorated sample, » highlightes Etienne Gruyez. But most of all, it is on flexibilty that the decoration factory is relying. »Our main asset is undoubtedly our ability to produce small runs (Editor’s note : minimum orders of 1 000 to 4 000 units), a very attractive feature for customers planning to re-stock or for a limited collector’s edition, » concluded General Manager.

Source: Expression Cosmetique No 48/2017; author: Jessica Juldo

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