A new French vanilla flavoured Cîroc has been added to Diageo Reserve’s ultra-premium vodka portfolio.
Inspired by the French style of making vanilla ice-cream, the five-times distilled vodka has been infused with a blend of vanilla. Made using French grapes, this latest flavour from Cîroc has been introduced by Diageo to engage with consumer interest in luxury and meet demand for ultra-premium flavoured vodkas. Cîroc French Vanilla will launch globally in October 2017 with a recommended serve, the Cîroc-Star Martini – tapping into the popularity of the Porn Star Martini. Nick Temperley, head of Diageo Reserve GB comments: “Ultra-premium vodka is in high demand.
The category is up 13.3% by volume, largely driven by Cîroc, which is up 37%. The brand is also leading growth in European ultra-premium flavoured vodka, which was up 128% by volume between 2014 and 2016. At Diageo, we’re committed to bringing innovative products to our customers to deliver on the consumer search for new and exciting drinking experiences – Cîroc French Vanilla is the latest example of this.” Cîroc vodka is crafted by master distiller, Jean-Sébastien Robiquet and Cîroc French Vanilla is the latest addition to the brand’s portfolio which includes; Cîroc Mango, Cîroc Pink Grapefruit, Cîroc Apple, Cîroc Red Berry, and Cîroc Pineapple. The Stölzle Glass Group have been producing the brand Cîroc vodka, for the global drinks producer Diageo since 2011 and continually goes from strength to strength.
Source: The Drinks Report, August 2017